In a content-rich world, we have insider knowledge about everything. We store the stats of our favorite teams and players, social media slang, and pop culture references. But when it comes to ourselves, so much is left unknown. This spot for WHOOP, an industry-leading 24/7 fitness tracker and health monitor, invites our audience to go inward.
Featuring the beautiful variable type Garaje by 205TF, I led the design direction of this spot alongside our Creative team. We storyboarded how the type would infuse with the footage in a dynamic, performance-driven way and worked closely with animators and editors to perfect the visual direction. In addition to the film, I created a campaign toolkit with a custom WHOOP “Know Yourself” logo, end frames featuring the UI from the mobile app, as well as social digital advertisements.
CCO: Tim Gordon, CD: Lauren Ferreira, EDD: Rich Greco, Sr. Art Director: Bastien Grisolet, Sr. Designer: Leslie Cheng, Art Directors: Stefan Folio, Germany Lancaster, Copywriters: Sara Muchnick, Diana Perez, Gabe Santana, and Producer: Jake Herman